Carlton not one to feel left behind with occasions or celebrations; Mothers Day being one of them; we decided to run a small competition with all the stores giving them a limited budget. The brief was to be creative, to be different and to stand out. So all our stores got to work and have conjured up some show stopping displays and descriptions as to how they came up with their ideas are below- take a look and see what you think??
Lakeside store:
Our theme is Spring Awakening integrated with Mother’s Day.
The idea behind Spring Awakening was purely the fact that we received some truly inspirational coloured handbags and our new Carlton stock, in particular Deuce, fitted the bill.
Our window was transformed into a bee hive of activities. We recreated a scene from a life in a pond. Being spring, nature blooms. Plants and flowers come back to life, butterflies cradle out of their cocoons. The T-stands from the handbags act as plants that have just blossomed into flowers. We placed blue paper that represents water – water being a necessity for life of any kind. Brown Paper and pebbles representing the mud, gunk and earth; flowers represented by Lily pads; butterflies representing Nature and Handbags representing fruit jutting out of creepers and plants. Marbles represented the different shades of water at different times. Our new range Deuce – symbolises a strong tough (like the material father/son figure!)
At this point you are probably thinking what has this got to do with mother’s day. Well, spring is a season that acts as a mother to everything around us. Mother being the life bearer and all – spring being the nature’s nurturer thus acting as a mother of all.
Birmingham Bullring:
Carlton Blue is the Colour…
For our window display we decided to go with blue, white and purple as it is vibrant, eye-catching and ties in the mother's day theme with our companie’s colours. We covered the stands with purple crape paper because this gives the display a smarter look, more professional and attracts more attention than clear stands. As our windows are very tall in the Birmingham store we chose to add helium balloons to add some height to the display. As the display was to promote mothers’ day we thought that this would be a good opportunity to push a selection of handbags, and decided that our silver Eclipse 4 wheel cabin case would be an ideal centre piece. We used blue balloons to cover the floor and strategically place some of our gift sets and clutch bags and finished the look off by draping shredded coloured paper and sat a cute teddy bear on top of the eclipse case.
In contrast the second window display was kept classier. White see through fabric draped on the floor and our clear stands showing off our new Movida range. Pink ribbon was added, and tied into bows as a finishing touch, and roses were scattered across the cases and the floor to extenuate this further. I think as this window is not specifically a mothers day thing we will be keeping it for the next week as it is a feature that has been getting lots of attention.
Watford Harlequin Store:
Something for everyone
The main objectives of both window Displays was to attract a broad spectrum of age groups.
We decided to use red balloons to make the windows more eye-catching for the customers. We also wrapped some of our trolley cases and hand bags to show that they can be a great Mother's day present for this year and really entice the customers. The idea of having the banner with "HAPPY MOTHER'S DAY" was to make customers aware of special deals of Mother's day. The key was to be imaginative and creative so we thought of unconventional ways to use different material in the store and stretch our budget so we decided to make shelves of spare units so customers can have a better view of our display and showcase our great offers!
Overall the ideas for all stores were very different and all made the most of their allocated budgets and came up with Fab displays. The chosen winner was the Lakeside store but I am sure you agree with me from the photos and descriptions there are no losers!
Birmingham Bullring:
Carlton Blue is the Colour…
For our window display we decided to go with blue, white and purple as it is vibrant, eye-catching and ties in the mother's day theme with our companie’s colours. We covered the stands with purple crape paper because this gives the display a smarter look, more professional and attracts more attention than clear stands. As our windows are very tall in the Birmingham store we chose to add helium balloons to add some height to the display. As the display was to promote mothers’ day we thought that this would be a good opportunity to push a selection of handbags, and decided that our silver Eclipse 4 wheel cabin case would be an ideal centre piece. We used blue balloons to cover the floor and strategically place some of our gift sets and clutch bags and finished the look off by draping shredded coloured paper and sat a cute teddy bear on top of the eclipse case.In contrast the second window display was kept classier. White see through fabric draped on the floor and our clear stands showing off our new Movida range. Pink ribbon was added, and tied into bows as a finishing touch, and roses were scattered across the cases and the floor to extenuate this further. I think as this window is not specifically a mothers day thing we will be keeping it for the next week as it is a feature that has been getting lots of attention.
Watford Harlequin Store:
Something for everyone
The main objectives of both window Displays was to attract a broad spectrum of age groups.
We decided to use red balloons to make the windows more eye-catching for the customers. We also wrapped some of our trolley cases and hand bags to show that they can be a great Mother's day present for this year and really entice the customers. The idea of having the banner with "HAPPY MOTHER'S DAY" was to make customers aware of special deals of Mother's day. The key was to be imaginative and creative so we thought of unconventional ways to use different material in the store and stretch our budget so we decided to make shelves of spare units so customers can have a better view of our display and showcase our great offers!Overall the ideas for all stores were very different and all made the most of their allocated budgets and came up with Fab displays. The chosen winner was the Lakeside store but I am sure you agree with me from the photos and descriptions there are no losers!
.JPG)
Carlton, the official luggage sponsor of Miss England 2008, presented the winners with a luxury three piece travel set. Over 50 young ladies took part in the spectacular show and contestants raised over £32,000 for the Institute of Cancer, Walk with Cancer appeal.
